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BUILDING THE IDENTITY

VIVEK

MOHAN

MOHAN

Building the Identity

Premise


Building my identity has always been just as important to discovering myself, it’s a persona that define your tastes, your work, your ethos. Its been 10 years since the inception of some of the first works of what I wanted to project and with each year or more into my career, design has shape shifted it’s communication of values which evolved my identity and it still continues to do so. But at it’s heart, lies 3 simple rules which defines me, my tastes & my work:


Clarity — Sharp edges showcases a clear vision and understanding of my work and ethics.


Creativity — The color orange sparks life and with it I would like to express how I engage and delight my audience through emotion. It defines my character and what makes strive for each day.


Simplicity — A quality very close to my inner self. It’s what I see people need everyday. Life is complicated and people need their world simplified and actionable. I work with people, products and choices that simplify yet uplift their lives.

Premise


Building my identity has always been just as important to discovering myself, it’s a persona that define your tastes, your work, your ethos. Its been 10 years since the inception of some of the first works of what I wanted to project and with each year or more into my career, design has shape shifted it’s communication of values which evolved my identity and it still continues to do so. But at it’s heart, lies 3 simple rules which defines me, my tastes & my work:


Clarity — Sharp edges showcases a clear vision and understanding of my work and ethics.


Creativity — The color orange sparks life and with it I would like to express how I engage and delight my audience through emotion. It defines my character and what makes strive for each day.


Simplicity — A quality very close to my inner self. It’s what I see people need everyday. Life is complicated and people need their world simplified and actionable. I work with people, products and choices that simplify yet uplift their lives.

“Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you're doing”


- Steve Jobs.

My Journey


It was as simple as the visceral fondness for what I had seen in a movie I once watched. The film wasn’t one of my favorites but it aesthetics had started to grow in me. The movie “Underworld” trending at the time, caught my eye and sparked my creativity where I found how different entities of the story bore an insignia that represented them uniquely in the world they were part of, this was intriguing!. It paved the way that inspired to some of the initial designs for the logo. I loved the representation, the sense of identity that established uniqueness to the characters in the storyline. I love movies! the only place I get to disconnect. This was a movie that inspired me to build one of my first trials of what a crest would look like.

Sketching


It all started in 2009 I took to sketching it out with an inspiration to work on something new. I sketched out multiple options at the time most of which didn’t really quite communicate what I wanted to establish. It was more of a feeling of ownership and identity of the work I tried to pursue.

Evolution


With gradual progression of my work over the years the feeling was to resonate into an identity. It underwent minor changes, it felt like many pieces which needed to be integrated bring about cohesiveness and symmetry to the design.

Starting Over


I came a long way and with the changes in times it was time for a new start. So I went back to the drawing board in 2019, when it was time to establish a new idea. Since 2013, design trends have changed with more focus towards simplicity. The usage of large fonts, simple vectors that represent a clean yet conceptual richness to a brand flourished. This time it wasn’t about sketching.


Knowing the existing framework of my design, I looked beyond. I tried working with lines, sharp edges and corners to find new ways to mould the brand to fit todays trends. But it was about more than that, to establish a sense of uniqueness that represents ones inner character and definition of work.

BUILDING THE IDENTITY

BUILDING THE IDENTITY